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Google now gives users the chance to find eco-friendly hotels and resorts. Using the search engine, you will now notice a tag that says “Eco-certified”. And when you click “Learn More”, and go to the hotel’s “About” tab, you will find the “Sustainability” tab. This is where you’ll learn more about the sustainable practices the hotel management is doing. Plus, you will know more about their certifications.

Sustainable Practices You Can Expect from an “Eco-Certified” Tag

There are different sustainability practices that you can expect from hotels that have the “Eco-Certified” tag. It could range from reusing towels to having vegetarian/vegan options on its menu for guests.

Even if it is self-reported by hotels and Google hasn’t independently verified the information, there’s a third party that did the auditing. Hotel management will have to contact a globally recognized agency that will be doing an on-site audit. During the audit, the hotel will be evaluated according to at least four categories. This includes energy efficiency, water conservation, waste reduction, and sustainable sourcing.

Google’s Move Towards Sustainable Travel Practices

This isn’t a surprising move for a company like Google. Google has already reached carbon neutrality in 2007. On September 14, 2020, Google has already removed all the carbon it emitted since the company started in 1998.

Google will be partnering with Travalyst to come up with models that will calculate carbon emissions related to travel. Last year, Google CEO Sundar Pichai announced Google’s commitment to run on carbon-free energy by 2030.

Pichai wrote in a press release that “The world must act now if we’re going to avert the worst consequences of climate change”.

Companies Committed to Reducing Carbon Footprint

There are other tech organizations that have committed to becoming either carbon neutral or carbon negative. Amazon plans to have zero carbon emission by 2040. Microsoft, on the other hand, commits to removing all the carbon the company emitted since 1975 by 2050.

The aviation industry has also headed in this direction. This includes having fuel-efficient models such as the Boeing 737-Max and airlines committing to the use of sustainable aviation fuel (SAF).

John Michael Jayme
John Michael Jayme
John Michael Jayme is a Travel Analyst for The Jet Set. He writes about news and events affecting the travel industry.




by Virgin America Flight Attendant
TJ Newman



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