Air New Zealand is the first airline in the world to serve up the plant-based Impossible Burger.
The award-winning vegan burger is being offered to Business Premier customers on flights from Los Angeles to Auckland now through late October.
The brainchild of Silicon Valley start-up Impossible Foods, the Impossible Burger utilizes an iron-containing molecule called heme that comes from the roots of soy plants. Despite containing no animal products, it looks, smells and tastes like meat. The sustainable creation even bleeds like a traditional beef burger.
The Impossible Burger will be served with smoked Gouda cheese, caramelized onions and tomatillo cream as well as a side of beetroot relish and pickle.
“We’re incredibly excited about this partnership and the opportunity to offer our Business Premier customers traveling from Los Angeles to Auckland a delicious plant-based option that tastes just like the real deal,” said Air New Zealand’s Inflight Customer Experience Manager Niki Chave in a statement.
“We’re confident vegetarians, flexitarians and dedicated meat lovers alike will enjoy the delicious taste of the Impossible Burger, but for those who want to stay with the tried and true it will sit alongside our regular selection of menu items prepared by our talented culinary team and consultant chefs.”
For the first time in the skies, after some rigorous screening, @ImpossibleFoods’ the Impossible Burger is now available in Business Premier on our Los Angeles to Auckland route. Who’s a foodie who would be all over this plant-based goodness? #ImpossibleBurger pic.twitter.com/3cIptpWVG7
— Air New Zealand (@FlyAirNZ) July 2, 2018
Currently, the Impossible Burger is available in nearly 2,500 restaurants across the U.S., including some White Castle and Umami burger outlets.
Meanwhile, the innovative offering is nothing new for Air New Zealand. The country’s flag carrier was recently named Airline of the Year by safety and product rating website AirlineRatings.com for the fifth consecutive year.
The Impossible Burger’s debut in the sky comes one month after United Airlines introduced complimentary maple-flavored cookies on early morning domestic flights.
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