WHY IT RATES: For travel agents working with clients that have children, the partnership between Dollar Car Rental and KIDZ BOP is a match made in heaven.—Donald Wood, Breaking News Senior Writer.
KIDZ BOP, the No. 1 music brand for kids, and Live Nation are getting into the driver’s seat with Dollar Car Rental, as the leading family brand in the car rental industry signs on as the presenting sponsor for the successful “KIDZ BOP Live 2018” tour. The rental car company aimed at ‘Driving Family Memories’ will support the KIDZ BOP tour, which will stop in 35 cities across the country.
The sponsorship will include the development of an original co-branded music video, produced by Live Nation, featuring the KIDZ BOP Kids, special KIDZ BOP promotions when renting at dollar.com, and a national sweepstakes offering a trip to the Ultimate KIDZ BOP VIP experience. For more information about the “KIDZ BOP Live 2018” and ticket information, visit kidzbop.com/tour and LiveNation.com.
Dollar Car Rental is devoted to traveling families, offering them a trusted, dependable and affordable brand—”We never forget whose dollar it is”—for their family vacations. This motto drives the brand’s efforts to offer incredible experiences that help create lasting memories. KIDZ BOP is equally dedicated to families and an ideal partner for Dollar. With hundreds of thousands of kids and parents attending the show this year, the “KIDZ BOP Live 2018” tour will enable Dollar Car Rental to connect with families in a special way.
Beginning Wednesday, fans renting a car from Dollar Car Rental can be entered into a sweepstakes for a chance to win a flyaway trip for a family of four to see KIDZ BOP Live 2018 in San Diego. The lucky winner will receive a VIP meet-and-greet with The KIDZ BOP Kids, swag, and more!
“We’re incredibly excited to be the presenting sponsor for the ‘KIDZ BOP Live 2018’ tour,” said Susan Jacobs, Senior Vice President, Dollar Brand. “Dollar’s vision is to be the brand of choice for families renting cars. And, one of the best parts about traveling is the memories you make. Whether singing along to your favorite song in the car or at a concert, we know that both small and big moments are the ones families will treasure and remember. Because of this, we’re thrilled to share the stage with KIDZ BOP in 2018.”
Victor Zaraya, President of KIDZ BOP, added, “Since 2001, millions of families have welcomed KIDZ BOP into their cars, making KIDZ BOP a fun and safe part of their daily lives. We’re thrilled to hit the road with Dollar Car Rental, providing the soundtrack for kids and parents on their next road trip to the beach, the mountains or KIDZ BOP Live 2018.”
The KIDZ BOP Kids, whose latest album – KIDZ BOP 38 – debuted earlier this month, headline the tour. This year’s tour marks the debut of its most ambitious stage design and choreography to date that is sure to amaze and delight fans.
“KIDZ BOP Live 2018” is the ultimate family concert experience, “sung by kids for kids.” The KIDZ BOP Kids – Billboard Magazine’s No. 1 Kids’ Artist for eight consecutive years (2010-2017) – will perform some of today’s biggest hit songs. Four KIDZ BOP Kids will take the stage for each performance, which will include innovative stage design, special effects, fan interaction, and even a parent dance battle to 90’s hits.
Parents can help their youngest fans get ready for the show with the all-new KIDZ BOP Live app! The KIDZ BOP Live app is the ultimate source for tour info, tickets, exclusives, fun photo filters, tour news and more. During the show, parents can capture memories with KIDZ BOP Live Photocards and receive fan exclusives.
For more information, reach out to your local travel agent.
SOURCE: Dollar Car Rental press release.
