WHY IT RATES: With their new advertising campaign, Avalon Waterways is hoping to inspire guests to see the beauty of the world the way they want to see it aboard one of their truly unique and one-of-a-kind river cruises.—Jessica Zickefoose, TravelPulse Associate Editor
This week, Avalon Waterways is cruising into American households, on their favorite travel and home decorating shows, with two NEW commercial spots.
Avalon’s fall advertising campaign invites travelers to see the world their way. To look deeper. To see what others miss. To find views as expansive as their own.
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“The same company that reinvented river cruise ships with spacious rooms, huge windows, one-of-a-kind Open-Air Balconies and beds that face the ever-changing views outside, has also reinvented the river cruise experience,” said Pam Hoffee, managing director of Avalon Waterways.
“Whether travelers want to walk in the footsteps of legends, walk down the street like a local or accelerate their walk into a jog, our new Avalon Choice program presents our guests with the opportunity to go their own way each day of their cruise.”
Avalon’s new Avalon Choice program is featured in its television ads that showcase “Classic,” “Discovery” and “Active” excursions as well as the company’s award-winning Suite Ships.
“In 2019, for the first time, Avalon’s entire fleet will be Suite Ships,” said Hoffee. “As a result, the new advertising places a spotlight on our signature ships with Open-Air Balconies, which blur the line between outside and in, while forming a comfortable and spacious seating area for six and creating an open invitation to discover and dream.”
“Even better? Avalon’s balconies do not sacrifice room space. In contrast, they invite guests to enjoy 100 percent of their Panorama Suite, 100 percent of the time.”
At 200-square-feet, Avalon’s Panorama Suites—on two full decks of every Suite Ship—are 30 percent larger than the average stateroom. In fact, the smallest stateroom in the Avalon fleet is 172-square-feet. But that’s not all—in every Panorama Suite, Avalon Waterways angled their beds to face out so our guests can enjoy the breathtaking views passing by.
“There are those who don’t want to stand out. To be different. They like the status quo. Avalon Waterways is not that and neither are our guests,” said Hoffee. “Instead, we have redefined the river cruise experience with expansive rooms, wider views and countless opportunities and choices to discover new destinations in new ways.”
To ensure travel agents don’t miss the boat on this opportunity to educate and inspire travelers to choose river cruising for their next vacation, Avalon Waterways has also launched a “More in View” sales event and trade campaign with a promotion featuring FREE AIR on select 2019 European departures.
“Travel agents are an integral part of our national advertising campaign,” said Vanessa Parrish, channel marketing manager for the Globus family of brands. “We have always provided agents with complimentary marketing tools and support.”
As part of this TV campaign, we are also arming them with a Consumer Marketing Kit on the Travel Agent Portal to access our new advertising spots, e-mails, social media posts, images and more to help them ignite river cruise sales for 2019. By launching this television advertising campaign, we hope to inspire more travelers to ask for—and book—river cruise vacations with their travel agent.”
SOURCE: Avalon Waterways press release
