WHY IT RATES: Travelers will love the functionality of Crystal Cruises’ new website. —Codie Liermann, Associate Editor
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Today, Crystal announced the launch of a new website offering travelers more tools than ever to create, plan and book the precise Crystal vacation they wish.
Encompassing the global voyages and details of onboard highlights across all of its brand extensions—Crystal Cruises, Crystal River Cruises, Crystal Yacht & Expedition Cruises, Crystal AirCruises and Crystal
Luxury Air—the responsive and dynamic new design delivers an optimal digital experience across all devices
whether it’s a desktop, tablet or phone.
The company worked with the acclaimed experts at MRM//McCann on an overarching design and functionality that focuses on ease of use, intuitive features, illustrative aesthetic and more navigation choices for travelers.
Crystal also collaborated with American Eagle to develop a “mobile first” ecommerce platform and to architect a modern guest digital experience with extensive integrations through the guest travel experience.
“Crystal is known for offering our guests a luxurious experience aboard all of our ships, with numerous choices that allow them to make their experience exactly what they want with impeccable service at every turn. We are thrilled to bring this philosophy to our website, which is often the first point of contact for travelers, making the Crystal Experience pleasant and enticing from the first click,” said Carmen Roig, Crystal’s senior vice president of marketing and sales.
“Every facet of the Crystal Experience is showcased beautifully throughout this new format, creating an immersive, illustrative adventure for travelers before they’ve even booked their voyage.”
Upon visiting the new CrystalCruises.com, travelers will find a sleek, sophisticated aesthetic highlighted by beautiful, high-resolution imagery and videos to fully illustrate the travel experiences and potential adventures that await them.
An intelligent, intuitive search function enables users to explore the World of Crystal in broad strokes or specifically narrow selections with precision based on destination, embarkation date, duration, specific ship, theme programming and even special offers.
Additionally, day-by-day itineraries may be viewed in different ways (by map or list) depending on
preference and include voyage details with straightforward fares. Interactive maps give users the ability to view complete itinerary details and zoom to explore individual ports.
Users can now create a personalized profile with the ability to save their favorite experiences, future voyages and excursions to easily access again as well as find their Crystal Society information. For queries and expert consultation, the site also provides an easily navigable interactive map that assists travelers in locating a travel advisor based on their geographic location.
The luxuries of Crystal’s acclaimed vessels are also prominently highlighted on the new site, with photography and detailed descriptions “guiding” users through the ships. Users can find specs and features of each ship, deck plans, suite floor plans and design imagery, details of the numerous dining venues and enrichment spaces and programs.
For more information and Crystal reservations, contact a travel advisor, call 888.799.2437 or visit www.crystalcruises.com. Join the hundreds of thousands who subscribe to the Crystal Insider blog,
follow Crystal Cruises’ Facebook page and @crystalcruises on Twitter and Instagram and engage in the conversation with #crystalcruises.
SOURCE: Crystal Cruises press release.
