Princess Cruises says it will no longer discount cruises booked close to departure, saying that customers who book the earliest will get the best deals.
Princess called it a “dramatic shift in its pricing strategy.”
“A Princess cruise vacation is the best value in travel, but with continuing increases in consumer demand, our new pricing approach will always reward guests who lock in their Princess vacations well in advance,” said Princess chief commercial officer Terry Thorton. “Gone are the days of last-minute deep discounts close to departure dates. The best time to secure a spot on a 2024 or 2025 Princess cruise is right now.”
Underscoring its commitment to the new pricing model, Princess introduced a best-price guarantee, offering to match any lower price found for the same cruise and stateroom category.
OceanAndRiversailings.com travel advisor Kelly Becker says this change should have been in place all along. “Cruisers who booked in advance were already paying more than those who could wait to the last minute. This change will level the playing field.”
