Las Vegas Strip casinos are adding facial recognition technology into their operations.
Alec Massey, Director of PwC’s Connected Solutions, works with hospitality companies to integrate facial recognition technology as a means of data intelligence. He told Las Vegas Review-Journal that table game manufacturers are trying to integrate it into machines to provide casinos with more data on their guests.
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One major casino operator on Las Vegas Boulevard has already implemented the technology though Massey didn’t divulge the name of the property.
“Forward-thinking suppliers are integrating biometrics into their casino products, greatly increasing the available data on table play,” Massey said. “Several companies are doing this now.”
With facial recognition technology, Strip casinos could use it to identify people who are security risks like criminals, matching their facial features with an existing database of photographs.
Massey also said hotel and resorts may use it in the future as a means of multi-factor authentication. For instance, guests could see it used for accessing their hotel room or those making deliveries might have to use it to gain access to the back-of-house operations.
It looks like facial recognition technology isn’t the only thing that Strip casinos are trying to add to their systems in the future.
Justin Moore, Assistant General Manager at Rivers Casino and Resort in New York, told Las Vegas Review-Journal that he predicts chatbots, or artificial intelligence, could be the next thing to enter casinos.
