Some travel-related businesses are quick to admit a mistake when it comes to purchases, but few are so funny and self-deprecating as Royal Caribbean was this week in not only owning up to a glitch but not punishing its passengers in the process.
For nine-and-a-half hours on Monday, July 1, Royal Caribbean guests were able to sign up for an all-you-can-drink package for just $18 a day on their respective cruises.
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That’s almost $40 cheaper than it normally is.
Royal Caribbean quickly moved to say it was their fault in a tongue-in-cheek note to guests.
“Dear Guest,
Well, this round’s on us.
On Monday, July 1st, 2019, from 4:00 p.m. to 1:30 a.m. EST, we posted incorrect pricing of $18 USD per person, per day, for Deluxe Beverage Packages. Given that we typically price these packages at about $55 USD per person, it was the (messed up) deal of the century.
This was a BIG mistake! It might have been bad code, a random computer glitch — or maybe we just need to reinstate our intern typing test.
Any which way, it was our error, and we’ll own it. Enjoy your deep, deep discount — while we go drown our sorrows.
Happy 4th of July!”
Royal Caribbean honored the drink package for however long the guest purchased it.
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