Effect of Governor David Ige’s Message Felt by Hawaii’s Travel Industry

Hawaii had its share of rebound tourism during the summer months. Though the tourism industry usually experiences fewer travelers by fall, things are different this time. A combination of COVID cases and Governor David Ige’s message made things slower for the travel industry.

He said during a press conference that “It’s not a good time to travel to the islands”. On the bright side, Hawaii didn’t completely ban travel. Hawaii’s resorts, beaches, and destinations on all major islands remain open.

After Governor Ige’s message to tourists, Safe Travels data shows that the number of tourists dropped. Following the request, Hawaii had around 252,000 visitors. Two weeks before Ige’s press conference, Hawaii had roughly around 380,000 visitors.

Effect of Governor Ige’s Message to the Hotel Industry

The prices of hotel rooms plunged as Governor Ige requested tourists to reconsider their non-essential travel to Hawaii. The Surfjack Hotel General Manager Lynette Eastman said that “August, September, October is very flat”. Eastman added that “If you had something there before he made the announcement, bless you. If you didn’t, it’s like digging yourself out of the hole”.

Eastman also said that it was surprising to see how quickly the uptick of hotel bookings lost its momentum. The prices for hotel rooms were around pre-pandemic levels in summer. However, hotel booking cancellations spiked after the announcement.

Safety Measures for Tourists

Hawaii implemented safety programs to curb the spread of COVID19. First, there’s the Safe Access Oahu program. Then, on September 15, Maui launched its Safer Outside Program. Just like the Safe Access Oahu program, dining indoors will require proof of vaccine or a negative COVID19. On the other hand, anyone can eat outdoors.

Maui’s program will also limit restaurant capacity at 50%. Gatherings will also be limited. For indoors, it is going to be limited to five people while groups of 10 can gather outdoors.