IAG recently announced that it has developed a new platform called Yana which allows airlines to identify “flexible passengers” on high-demand flights and offer them “alternative seats on lower demand flights with added incentives.”
The “flexible passengers” will be identified days in advance, before overbooking and becomes a problem and with enough lead time for them to change their travel plans.
Incentives will include upgrades, travel vouchers and frequent flier points.
For more on this story, go to City A.M.
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