Categories: Aviation

Australian Vets Reject Priority Boarding with Airline

Over the weekend, the Australian government announced that airlines/virgin-australia-flight-passes-over-awesome-morning-glory-clouds.html” rel=”nofollow”>Virgin Australia would offer priority boarding to war vets, as well as in-flight acknowledgments of their service.

However, many Australian vets weren’t impressed with the offer and have rejected this new policy.

MORE Airlines & Airports

“It’s a very American thing to do. We’re not quite as loud or noisy as that,” said Mike Carlton, the author of several books about Australia’s military history, according to the airlines-veterans.html” target=”_blank” rel=”nofollow”>NY Times. “Australians are a little more subtle.”

“It’s just not in our nature to do stuff like that. Almost any veteran I can think of would be hideously embarrassed by being singled out like that,” Mr. Carlton added. “I’ve interviewed a lot of them for my books: World War II vets, vets from the Burma-Siam railway. They would hate the notoriety of being singled out like that.”

It didn’t stop there. Neil James, head of the Australian Defence Association called it “tokenistic,” according to the Guardian.

“The first problem is that there’s other forms of service to the community like policemen and ambos, and so would you actually start a queue of such announcements? That’s a real worry,” James told ABC Radio Melbourne.

He also highlighted how it can be mentally stressful for servicemen and women to be singled out publicly.

“There’s a fine line between embarrassing them and thanking them and, in some cases, where they’re suffering a psychological illness, effusively thanking them in public might not necessarily help them,” he said.

The Guardian reported that Veteran Rodger Shanahan felt like the move was inauthentic, and the government and airline were using veterans for branding.

“It seems to be all about branding and veterans are the brand du jour,” he said. “I think they should dial it down a little.”’

With the push-back from veterans, national carrier, Qantas, said it wouldn’t provide veterans with priority seating.

“We’re conscious that we carry a lot of exceptional people every day, including veterans, police, paramedics, nurses, firefighters and others and so we find it difficult to single out a particular group as part of the boarding process,” Qantas said in a statement.

Soon after, Virgin Australia appeared to be backpedaling from their decision with a series of tweets that stated the airline would be consulting veterans and organizations to determine the best way forward.

“If this process determines that public acknowledgment of their service through optional priority boarding or any announcement is not appropriate, then we will certainly be respectful of that,” the airline said on Twitter.

https://twitter.com/VirginAustralia/status/1059272782461030400?ref_src=twsrc^tfw” rel=”nofollow

https://twitter.com/VirginAustralia/status/1059272846956879872?ref_src=twsrc^tfw” rel=”nofollow

This move by the government was part of a broader campaign to recognize veterans in the past and present with new national ID cards and discounts at supermarkets and department stores.

This post was published by our news partner: TravelPulse.com | Article Source |
TJS News

TravelPulse.com, part of the travAlliancemedia network of products, is the leading resource for the latest travel news, offers, and videos. Since 2002, TravelPulse.com has been delivering industry news, dynamic video content and important supplier and destination information that have allowed hundreds of thousands of travel agents to succeed. Now, with dedicated consumer content, TravelPulse is once again revolutionizing the way that travel content is consumed.

Recent Posts

United Brings Spotify to Its Seatback Screens

United Airlines partnered with Spotify a little over a year ago. Now, the airline is…

6 days ago

Federal Judge Rejects Delta’s Bid to Dismiss Window Seat Lawsuit

A federal judge in New York denied Delta Air Lines’ request to dismiss a lawsuit…

7 days ago

JetBlue Hikes Checked Baggage Fees Again, Marking Second Increase This Year

JetBlue has raised its baggage fees for the third time in less than a year,…

1 week ago

Juan Albarran Marquez is The Travel Advisor Who Calls His Clients ‘Guests’

Juan Albarran Marquez, co-founder of Ocean & River Sailings and host of The Jet Set…

1 week ago

Southwest Flight Attendant Sues Airline Over Alleged Failure to Accommodate Pet Allergies

A Southwest Airlines flight attendant is suing the airline for disability discrimination, alleging that it…

2 weeks ago

FlyerRights Challenges DOT’s Move to Shift Flight Delay Costs to Passengers

US air passenger rights organization FlyerRights filed a lawsuit against the Department of Transportation on…

2 weeks ago