Delta-Amadeus agreement delivers improved value, customer experience

Amadeus and Delta Air Lines have announced a new global distribution agreement, providing travelers a full range of options via the Amadeus Travel Platform for enhanced retailing.

Through this new value-based distribution agreement, Amadeus-connected travel sellers will have access to the full range of Delta’s products. An optimized shopping display provides expanded product options on all flights, including attributes and ancillary services. This expands customer choice and allows the airline and its travel agency partners to deliver more value and relevant content for travelers.

“We commend Amadeus for their commitment to innovation. Aligning the travel distribution ecosystem with value-creation and shopping display improvements will benefit all customers in their channels of choice,” said Jeff Lobl, Delta’s Managing Director of Global Distribution. “This agreement completes the transformation of Delta’s distribution partnerships as we work together to elevate the customer experience in our indirect channels.”

Javier Laforgue, Amadeus’ Executive Vice President for Air Distribution, said the agreement solidifies the two companies’ longstanding partnership.

“As we navigate through COVID-19 and look to rebuild travel for the future, bringing back traveler confidence will be key. Together we are working towards these goals by modernizing the shopping experience and creating more value for travel sellers and travellers through Amadeus’ advanced distribution solutions”, he said

The Amadeus Travel Platform offers the broadest range of content across multiple channels so travel sellers and buyers can easily sell, shop and service Delta’s various products through a range of front-end solutions, including Amadeus Selling Platform Connect, Amadeus Web Services and the Cytric self-booking and expense solution.