WHY IT RATES: Travel agents working with clients who appreciate good music will be interested in selling Southwest flights after the addition of iHeartRadio.—Donald Wood, Breaking News Senior Writer.
Southwest Airlines Co. announced Friday a new collaboration with iHeartRadio to bring iHeartMedia’s free all-in-one digital music and live streaming radio service to Customers as the exclusive music offering within the onboard entertainment portal on Southwest flights.
Through the onboard entertainment portal integration with iHeartRadio, Customers can enjoy all their favorite musical genres including alternative rock, country, hip-hop, R&B, Top 40 hit music, and more. From these genres, passengers can choose their favorite live radio station or pick from hundreds of artists to launch their very own custom artist radio station featuring music from that artist and those similar. In addition, iHeartRadio will also bring Customers expertly-curated station themes perfect for in-flight listening like Pass the Time and Kids Zone.
“Our Customers and Employees are passionate about music,” said Ryan Green, Vice President and Chief Marketing Officer at Southwest Airlines. “And for Southwest, music is a part of a larger story—it’s an ongoing investment in enhancing our Customers’ travel experiences. Through this partnership with iHeartRadio, we will create the soundtrack to our Customers’ journeys as we connect them to what is important in their lives.”
“We continue to expand iHeartRadio’s massive distribution platform to ensure that we are available everywhere our listeners are with the products and services they use most,” said Michele Laven, President of Strategic Partnerships for iHeartMedia. “We are proud to team up with Southwest Airlines to bring the music, radio stations, and on-air personalities people love inflight, continuing to entertain our listeners and Southwest passengers as they travel to their destinations.”
Customers can access iHeartRadio free of charge through the onboard entertainment portal on their personal devices to begin their listening experience. Once activated, the music will continue to play as long as the entertainment portal is open in a tab, allowing Customers to browse the rest of the portal, check the flight tracker or utilize the web if they have purchased Wi-Fi access.
Customers who already have the iHeartRadio app installed on their devices will be able to play their personalized music and favorite podcasts directly from the app while onboard Southwest flights. Those passengers who already subscribe to iHeartRadio’s All Access on-demand subscription service will also have access to their entire music library and saved playlists as well as enjoy millions of songs and albums instantly.
The free service is available on the more than 690 Wi-Fi-equipped aircraft serviced by Global Eagle. Due to licensing restrictions, iHeartRadio may not be available onboard Wi-Fi-enabled international flights. The iHeart Radio product is available only on Wi-Fi-enabled aircraft.
For more information, reach out to your local travel agent.
SOURCE: Southwest Airlines Co. press release.
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