CLIA Launches #WeAreCruise Campaign

WHY IT RATES: The #WeAreCruiseCampaign will highlight the stories of communities and people whose lives are affected in positive ways by the cruise industry. —Alex Temblador, Travelpulse Associate Writer

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Cruise Lines International Association (CLIA) is observing the 36th annual National Travel and Tourism Week (NTTW), which unites communities across the country to celebrate how travel matters to American jobs, economic growth and personal well-being. The theme of this year’s NTTW, “Travel Matters,” highlights the innumerable ways in which travel makes up the fabric of the culture and economy in local destinations.

“In every pocket of America—from the largest cities to the smallest towns—travel matters,” said U.S. Travel Association President and CEO Roger Dow. “I, like so many others, got my start in the travel industry, and it shaped my life in ways I could have never imagined. This National Travel and Tourism Week, we’re celebrating how travel powers our economies, strengthens our communities, and changes our lives.”

#WeAreCruise Campaign

Supporting the NTTW “Travel Matters” mission, CLIA is launching the #WeAreCruise Campaign, in partnership with Seatrade Cruise Global – a video series featuring the unique stories and impact the cruise industry has on individuals, families and entire communities worldwide. The first series highlights stories from the state of Maine and features locals from Rockland, Bar Harbor, Eastport, and Portland including tour guides, culinary proprietors, local businesses and more.

“Behind the research, statistics and economic impact reports, there are stories about real people, families, livelihoods and how cruise travel benefits entire communities in unique ways,” said Kelly Craighead, president and CEO, CLIA. “#WeAreCruise is a dynamic approach to capture and share at an individual level how the cruise industry creates opportunities and supports people around the world.”

The first #WeAreCruise videos on the CLIA Global Facebook page. In addition to telling the stories of cruise industry from Maine, #WeAreCruise will tell local narratives from other destinations including: Falmouth, Jamaica; Juneau, Alaska; Port Arthur, Tasmania; Dubrovnik, Croatia; and Palma de Mallorca/Santorini.

To learn more visit: https://cruising.org/wearecruise/maine

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SOURCE: Cruise Lines International Association press release

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