Virgin Voyages Celebrates Mother’s Day with No Guilt-Trip Promotion

Virgin Voyages has launched a Mother’s Day campaign that encourages moms everywhere to take a “No Guilt-Trip” without the kids.

The adults-only cruise line announced the launch of its inaugural cruise on the Scarlet Lady in April 2020, and to entice mothers into taking the vacation they desperately need, Virgin Voyages debuted a funny video asking children if they need a break from mom too.

The cruise line posted the video on its official YouTube page:

With tickets for the inaugural voyage already on sale, Virgin Voyages asked several mothers when the last time they went on vacation without their kids. Most of the respondents hadn’t been away from their children for more than a few hours, saying they would miss her too much.

In response, the cruise line asked the respondents’ kids if they thought their moms should go on vacation without them and what they planned to do while she was away.

“Yeah, I’m OK if mom goes away,” one boy said, while his brother responded, “Yeah. She can go as long as she wants.”

Other children in the video had more fun with the question, saying they would watch movies they typically weren’t allowed to see, shave their hair off, drive the family car or even destroy the house.

After recording their reactions, Virgin Voyages played the comments back to the mothers, who had a good laugh about it before committing to the vacation. One girl said, “We’ll be OK without you, mommy.”

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