AccorHotels and Eurostar Join Forces for Loyalty Program First

WHY IT RATES: As part of this first loyalty programme partnership of its kind, Club Eurostar members can convert their points into Le Club AccorHotels rewards points.—Mia Taylor, TravelPulse Senior Writer.

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AccorHotels and Eurostar today announce a partnership between their existing loyalty programs, Le Club AccorHotels and Club Eurostar, that will provide more choice and exclusive access to a whole host of benefits and the flexibility to exchange points between the two loyalty programs.

In this first loyalty program partnership of its kind, Club Eurostar members can convert their points into Le Club AccorHotels rewards points, to be used for free nights and discounts at more than 3,500 hotels across the globe, from economy to upscale.

They can also exchange Le Club AccorHotels rewards points for Club Eurostar points, giving them a new way to top up their points balance.

Club Eurostar members will also have the opportunity to tap into the group’s multiple rewards offerings such as Elite Experiences, La Collection e-boutique and Dream Stays, as well as exclusive access to sporting and music events at the AccorHotels Arena in Paris.

The 50 million Le Club AccorHotels members can now access Eurostar’s loyalty program, including Eurostar tickets, upgrades and special offers, as well as make purchases in the Club Eurostar shop.

The new partnership is the first time Eurostar has joined forces with a hotel group in a loyalty program alliance. The partnership builds on both companies strengths in Western Europe, and the particular strength of AccorHotels hotel network in Eurostar destinations including being the leader in France and Belgium, and with strong networks from luxury to economy in the UK and the Netherlands, Eurostar’s latest destination.

Dorothee Mariotte, senior CRM and retention manager, Eurostar, said: “Club Eurostar is designed to make it easy for all our travelers to access a wide range of benefits, irrespective of how much they travel or spend. The addition of AccorHotels offers even greater flexibility for our members to earn and spend their points. The breadth of accommodation in our destinations makes it the perfect partner to help our customers plan their next trip.”

Isabelle Birem, SVP Loyalty from AccorHotels said: “This large-scale partnership is a major step towards the implementation of the Group’s augmented hospitality strategy in Europe, a strategic market. Le Club AccorHotels’ vision is to offer its members exclusive benefits and privileges. The partnership between our two loyalty programs will contribute to making our customers’ every trip and every stay absolutely unique”.

To take advantage of the partnership, members will need to join both loyalty programs simply by entering their membership details.

The exchange rate between the two loyalty programs is as follows:

—500 Club Eurostar points converts to 1,500 Le Club AccorHotels Rewards points

—4,000 Le Club AccorHotels points converts to 350 Club Eurostar points

To join Le Club AccorHotels go to https://www.accorhotels.com/leclub. To sign up for Club Eurostar go to https://www.eurostar.com/fr-fr/club-eurostar

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SOURCE: AccorHotels press release

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