WHY IT RATES: This intriguing new SO/ property in Dubai will be a disruptive, art and experience-driven hotel that embodies the concept of a Kaleidoscopic Utopia with its convention-defying, colorful and lively design concepts.—Mia Taylor, TravelPulse Senior Writer.
SO/, AccorHotels’ audacious and spirited luxury brand, has announced its debut property in the Middle East with the SO/ Uptown Dubai.
The disruptive art and experience-driven property will fully embody the concept of a Kaleidoscopic Utopia, reflecting Dubai’s urban charm with the hotel’s convention-defying, colorful and lively design concepts.
MORE Travel Technology
SO/ Uptown Dubai, set to open to guests by late 2020, will feature 188 rooms in addition to 215 branded residences. Inspired by edgy and bold architecture, interiors for the luxury property will be brought to life by the Rockwell Group, featuring modular and contemporary elements to elevate the SO/ Uptown Dubai as a beacon of energy, art and entertainment at the heart of Dubai.
The brand’s debut was announced at a signing ceremony with development partner Dubai Multi Commodities Centre, or DMCC, a prominent government entity and the world’s leading Free Zone for commodities trade and enterprise in Dubai.
“DMCC is excited to be the ‘first to say SO/’ by bringing the debut SO/ in the Middle East to our first super-tall tower in Uptown Dubai in partnership with AccorHotels,” Ahmed Bin Sulayem, executive chairman, DMCC, said. “SO/ is a bold and innovative brand much like the spirit of Dubai and DMCC’s Uptown Dubai district. We are confident this partnership will bring a spectacular destination to market for our customers, at our premium super-tall tower set to disrupt the Dubai skyline as we know it”.
The signing marks AccorHotels’ entry into DMCC’s upcoming world-class smart district, Uptown Dubai.
With monumental developments including seven high rise towers atop seven levels of podium, the central plaza of Uptown Dubai aims to raise the district to the same scale of global destinations such as New York’s Rockefeller Center and Berlin’s Sony Center. Uptown Dubai is set to become the go-to destination for lively shopping, dining, entertainment and cultural experiences.
“Dubai is the perfect destination to launch one of our most sought-after luxury lifestyle brands, SO/, through our debut partnership with DMCC (Dubai Multi Commodities Centre),” Sami Nasser, chief operating officer, Luxury Brands, AccorHotels Middle East said. “As a brand, SO/ encapsulates the spirit of Dubai, reflecting the city’s ambitious drive to reach unscalable heights, while celebrating the blend of cultures and experiences the city has to offer through its bold, avant-garde design, vivacious energy, and world-class amenities.”
“The brand’s debut within Uptown Dubai’s first super-tall tower, a high-profile project similar to SO/ in its playful reinterpretation of luxury, will undoubtedly position the property as a landmark within an increasingly competitive hospitality industry,” Nasser concluded.
With dazzling commercial, retail, hospitality and dining components, Uptown Dubai’s first super-tall tower, where Sofitel Uptown Dubai will be located, is set to become an iconic addition to the Dubai skyline, through its contemporary architecture conceptualized by Adrian Smith and Gordon Gill Architecture, the visionaries behind the iconic 828 meter Burj Khalifa.
The development will also feature 215 glamorous SO/ Residences, located on the upper-most floors of Uptown Dubai’s first supertall tower. The limited collection of private residences is the first from SO/ to be made available in the Middle East. Residential services will include in-residence dining and dedicated lifestyle concierge services.
Residents will also enjoy access to exclusive private facilities including a MIXO residence lounge with Resident DJ, private fitness area and swimming pool.
The residences will range from 67 square meter one-bedroom units to spacious 261 square meter four bedroom penthouses while offering breath-taking, unparalleled views of the Dubai skyline and the Arabian Sea.
With six SO/ hotels in operation in Thailand, Singapore, Mauritius, Berlin and St. Petersburg, SO/ Uptown Dubai will join 10 highly anticipated SO/ openings worldwide within the next five years. SO/ properties flawlessly combine sophisticated elegance with the style, art, and energy of each hotel’s locale.
Encapsulating a rebellious lifestyle experience, each hotel is an avant-garde masterpiece, integrating architecture and design as art through collaborations with world-renowned designers including Karl Lagerfeld, Kenzo, and Christian Lacroix.
Described as the ‘place to be seen’, each SO/ property is geared towards the glamorous trendsetters of society and showcases a signature SO/ Look, uniquely crafted scent and audacious music, transforming it into an upbeat urban destination.
Inspired by a focus on innovative gastronomic experiences, the hotel will feature the MIXO lounge bar, HI-SO bar, lobby lounge, an all-day dining restaurant, in addition to the Sky Bar & Lounge. The luxury property will also house a reimagined meeting hub, including a ballroom, boardroom, business center and pre-function space for corporate and social events.
Reflecting the brand’s ethos for creating idyllic and indulgent moments, a 1,400 sq. meter SO/ SPA, state of the art SO/ FIT fitness center and the health club equipped with the latest in innovative facilities, personal classes and swimming pool, complete the wellness journey.
SOURCE: AccorHotels press release
From bold new finishes to smart wellness upgrades, home design trends are evolving in exciting…
Travelers should brace themselves, as US airfares could soon go up because of the Iran…
Southwest Airlines is under fire over its new seating policy. The Dallas-based airline transitioned from…
United Airlines is now taking necessary steps against passengers who refuse to use headphones during…
Southwest Airlines announced a sweeping ban on smart glasses for employees. This new policy is…
A serial stowaway who was previously convicted of taking international flights without a ticket has…