WHY IT RATES: Delta‘s new brand campaign is designed to inspire both travelers and employees around the globe to seek connection with new and familiar people, places and adventures. —Mia Taylor, TravelPulse Senior Writer.
Through the eyes of children from communities around the world, “Close the Gap”—Delta‘s newest brand campaign launching March 20—celebrates early milestones we all share and how they connect us.
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The iconic voice of actress Viola Davis guides viewers as they witness these childhood moments from different perspectives, illustrating how “we’re more alike than we are different” and noting the power of venturing out into the world to better understand it.
“There is more that brings us together than divides us. ‘Close the Gap’ reminds us that distance doesn’t have to mean difference, as there are certain common experiences we all navigate,” said Julieta McCurry, Delta’s managing director – marketing. “We hope this video inspires our customers and employees around the globe to seek connection with new and familiar people, places and adventures.”
“Close the Gap” is the latest in a series of initiatives that focus on making the world a smaller place, and is a continuation of Delta’s ongoing commitment to bringing people together.
The brand video campaign will run on social and digital channels this year.
SOURCE: Delta press release
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