JetBlue Airways Releases New Livery Design for All Aircraft

Ahead of its merger with Spirit Airlines, JetBlue today announced its new standard livery, which will be rolled out to all aircraft, featuring a bold and all-blue design. The new “icon in the sky” gives JetBlue a standout visual design as one of the few airlines with a whole fuselage livery.

The first aircraft to receive the new livery paint is an Airbus A321 with Mint®, aptly named “A Defining MoMint,” which goes into service on June 15.

“Liveries have always been a part of our identity. When you spot a JetBlue aircraft—whether on the ground or in the air—we want customers to recognize us as a travel brand that moves them differently than everyone else,” said Jayne O’Brien, head of marketing and loyalty, JetBlue. “The new livery helps us stand out among a sky of legacy carriers, and is a stunning reflection of our role as a disruptor that uniquely combines lower fares and great service.”

The first design—for the A321 with Mint aircraft—applies JetBlue’s Mint Leaves pattern on the aircraft’s exterior for the first time, allowing customers and crewmembers to easily identify it in a new way.

The livery design is JetBlue’s first-ever complete refresh of its paint design.

Bobby Laurie

His background in the travel industry dates back to November 2005 when he was initially hired as a flight attendant. After initially flying for six months for US Airways (now American Airlines) Laurie had started his move up the corporate ladder and held various positions within the industry before ultimately landing as an Analyst specializing in InFlight Policies & Procedures. Read More