Millennials: Sixt is Our Favorite Car Rental Brand

WHY IT RATES: Travel agents working with millennials will be looking to sell products that appeal to the notoriously fickle demographic.—Donald Wood, Breaking News Senior Writer.

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Sixt Rent-a-Car, the global mobility provider with more than 2,200 locations in over 100 countries, is renowned around the world for offering customers “drive first class, pay economy”, a unique blend of premium vehicles, white glove customer service, and competitive pricing. Operating in the United States since 2011, the company recently revealed it has already grown to the No. 4 car rental brand in America, with 2017 revenue at $366 million.

Fueled by a relentless focus on providing a world-class customer experience above everything else, Sixt has earned the No. 1 spot with Millennials, a generation that deeply values experiences and travel. This year’s Trazee Awards Found Sixt “Favorite Car Rental Company.”

“As the Trazee Award hosts point out, memorable experiences form an important part of how millennials see themselves,” said Daniel Florence, COO of Sixt USA. “This generation can be hard to reach, but in general, we know they look for brands that are different, open-minded and socially engaged. At Sixt, we try to be just that, and anyone who has walked into one of our bright-orange locations knows we are unique. I’m proud of our Sixt staff and employees who made this award possible.”

Sixt SE has its registered headquarters in Pullach near Munich and is a leading international provider of high-quality mobility services for business and corporate customers as well as private travelers. With representations in over 100 countries worldwide Sixt is continually expanding its presence.

The company’s strengths the high proportion of premium cars in the vehicle fleet, its employees’ consistent service orientation and a good price-performance ratio. Taken together these strengths have given the company an excellent market position. Sixt was founded in 1912 and maintains alliances with renowned brands in the hotel industry, well-known airlines and numerous prominent service providers in the tourism sector.

For more information, reach out to your local travel agent.

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SOURCE: Sixt Rent-a-Car press release.

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